Prospect Has No Money? Make The Sales With These Ideas!
“I’d love to get it, but I’ve got no cash.” Hearing this? Or maybe she can’t make a decision and leaves the sale product on the table due to indecisiveness. What can you do to get the sale?
Think about the last wedding invite you received. Wasn’t there a nifty little mention of where the bride and groom were registered for your expected gift purchase? Well, you can use the same principle in your marketing line-up.
All of your prospects should be presented with this near the end of your sales presentation. They can get what they wish for themselves AND write down their dream list of items for their special friends and family to purchase for them. People buy birthday, graduation, anniversary and shower gifts anyway…why not make it easy for them to buy something the prospect will surely like?
Your prospects should fill out a form with their important dates (gift giving dates) and the names of those whom are expected to be giving gifts. Husbands, boyfriends, girlfriends, etc. are usually the natural suspects for this list. Get their contact info (addresses are best). After the sales event, you can send out the lists to the contacts and even send them out on a reminder calendar. For instance, when January 12 rolls around, have it set up for Sally May’s husband to receive a reminder email from you about her favorite perfume from her “gift registry.” Make it easy for him to buy it and have it delivered (gift wrapped would be an awesome suggestion), and voila! You’ve likely made a simple sale!
If you’re smart, you’ll also add the contact’s names to your prospect list and market to them as well. They could be a new customer for you!
This is one example of the creative marketing techniques that will set you apart from your competition. When you know there are others out there who may get the sale, why not make it you by offering unique options?