Phone words
A telephone number that spells a word is called a phone word. Each telephone key is linked to a group of letters, which are written under the numbers on the keypad. You can use these effectively to catch the attention of both current and potential customers. Many marketers use this method to spell their brand name.
It is cumbersome to remember an entire phone number. This is where a phone word becomes an advantage. A phone word simply “spells” a number, which would be difficult to memorize otherwise. An electrician for example might adopt the number 1300-SPARK. Businesses using Phone words have noticed observable increases in profits after their introduction.
Phone words help to give businesses an edge by eliminating possible loss of customers to competitors. Because customers no longer need to remember a phone number there is no need for them to flip through a phone book containing competitor details.
A follow on effect of Phone words is that they enable customers to not only relay the name of your business to other potential customers but your phone number too. In this way the use of Phone words gives even more power to word-of-mouth advertising.
With Phone words, a business is better advertised and response rates are higher; so is the profit for the company. It is important how easily one can remember the phone word and what the message is, when one is marketing via this method.
This strategy is commonly used by big brands in Australia, with companies such as AAMI, Telstra, Subway and many others already reaping the benefits of Phone words. In short Phone words are cheap and effective. The simplest way to get on the Phone words wagon is to contact a suitable service provider (1300 Easy Dial is a good one). They provide a variety of phone number options including 1300 and 1800 numbers. 1300 numbers share the cost of the call between the customer and the business whilst 1800 numbers place the entire cost on the business. They also provide tools to help you choose a professional and effective phone word.
Getting a phone word is easier than cutting your birthday cake. To obtain a word, one simply needs to be granted exclusive rights for a particular area. To do this the word needs to be registered with a phone word service provider. Once you have contacted the service providers you are able to lease the number and for an initial investment you get the maximum revenue from minimum efforts. Phone words also provide a feature, wherein businesses are able to keep their existing service provided and number along with the new phone word number.
Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today’s world, Phone words are a must-have tool for every upcoming business.