Five Keys To Success With Google Adwords
To the beginner, using Google AdWords to attract increased hits to your site may seem like nothing more than a game of chance. Daunting as the process may initially be, however, there are several surefire strategies that you can put into place to drive up traffic, pioneered by established Internet marketers like Perry Marshall. Knowing the preferred tactics of successful marketers means that you won’t have to waste your own money learning the hard way.
Perry Marshall and other successful individuals know from experience what it takes to attract customers to your website. With the five tips that I will explain in this article, you can feel assured that you are not entering into your online marketing efforts unprepared, but rather taking a path that has brought success to countless others.
#1: Know What the Customer is Thinking
Understanding a customer’s needs and wants is an essential part of every marketing campaign, but when you only have two or three lines to capture a prospect’s attention, you need a formula that works. Perry Marshall encourages advertisers to write copy that ‘enters the conversation going on in the customer’s head.’ Essentially, this means learning enough about the prospect to determine the exact words and phrases they might use to explain their problem – and their ideal solution. Capturing this key phrase or sentence and wrapping it into the lines of the Google Adwords ad is one of the best ways to generate traffic.
#2: Pick a Relevant URL
The URL you display in the body of your ad should be related to what you are marketing, and you should make sure that the link sends customers where they need to go with no detours. For example, if you are advertising a free download, have the link lead right to page on which it can be obtained. This will attract more interest than just linking to your website.
#3: Doing Double Duty
Two marketing campaigns launched at the same time, with similar keywords and phrases will help to give you insight into what works and what doesn’t. After you’ve learned which ad is most effective, you can go ahead and delete the poor performer.
#4: Be Creative with Keyphrases
If it seems like all the most useful keywords have been taken by your competition, you may want to start bidding on entire sentences or longer phrases that customers may. This approach will give you a chance to reach more customers without giving up on the keywords and phrases you initially wanted.
#5: Benefits First
Listing benefits then features is a tested and proven method that can help you attract high quality traffic almost immediately. Since you only have a couple of lines to work with, positioning keywords and phrases in just the right format is essential; make sure your benefits are listed first to grab the reader’s attention, and then you can list a few features to close the deal – and get that click.
These time-tested tactics were developed by today’s successful Internet marketers, so applying them to your project will help you avoid beginners’ mistakes. With these five tips and a little experience, you should have no trouble crafting an advertisement that will net you a considerable increase in high-quality site traffic.