Author "Buck Thompson" Page

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A Breakthrough in Viral Marketing: Phone words

01.01.09 | No Comments »

Most of us are familiar with reality television shows which have the audience voting for their favorite contestants in a bid to keep them in the show after each episode. To do this they may use a number such as 1300-TEMPO- followed by the performance number of the contestant. Now some of us may wonder, how do we “dial” TEMPO on the phone? Well, actually you are not “dialing” TEMPO. Instead you are dialing the number 83676. The word TEMPO is spelled out by the alphabetic characters written on each number key. In this context the word TEMPO is a phone word.

Phone words

12.28.08 | No Comments »

A telephone number that spells a word is called a phone word. Each telephone key is linked to a group of letters, which are written under the numbers on the keypad. You can use these effectively to catch the attention of both current and potential customers. Many marketers use this method to spell their brand name.

Bumper Stickers: An Underutilized Marketing Strategy

12.28.08 | No Comments »

Marketers are always looking for innovative ways to market their products and to make them known to the public. Due to limited budgets and avenues of marketing, local businesses have a tough time getting noticed. Gaining exposure is a challenge that local businesses face on a daily basis. Creating effective campaigns that accomplish this is a goal common to all markets.

Brand Names and Phone Numbers: A Powerful Combination

12.17.08 | No Comments »

If you manage a business that requires prospective customers to call you, then the marketing effort required to see results increases substantially. First and foremost, you need to catch peoples’ attention and make sure that you leave a lasting impression on them so that they will remember your business name. However, not only do you need them to remember your business name when it matters, you also need them to remember how to contact you. Many businesses are using their phone number to gain an edge in exactly this area.

Phone words: What are they?

12.15.08 | No Comments »

A telephone number that spells a word is called a phone word. Each telephone key is linked to a group of letters, which are written under the numbers on the keypad. You can use these effectively to catch the attention of both current and potential customers. Many marketers use this method to spell their brand name.

Bumper Stickers: The Key to Successful Marketing

12.14.08 | No Comments »

As industries continue to progress so to do the marketing strategies used to promote them. With new technological tools and equipment being released it may surprise you to note that something as simple as bumper stickers can prove to be such an effective marketing tool. You will usually notice them on the bumper of vehicles, especially if you’re caught in traffic. The short message conveyed by a bumper sticker will most likely capture your interest due to its unique formatting and catchy message.